What our customers REALLY think

Pro Railing MW

Dream Design Labs works hard for it’s customers and provides the best results possible. After having many happy customers join us in the adventure of online business growth, we have finally decided to ask one of them what they think about our service!

Jay Sarafin is the owner at Pro Railing MW in beautiful Southern California. His business has been growing, but he knew he was missing out not having a website or any digital marketing in place. We interviewed him and we got some pretty interesting answers!

 

Brandon: In your own words, what does my business do for you?

Jay: It promotes my business for the world to see. That way people know what we are and who we are.

 

Brandon: What do you like most about our services?

Jay: Your professionalism, and I liked how you were like a coach. I learned things about web design and marketing I never knew. You promoted my company and educated me at the same time.

 

Brandon: Why did you choose us?

Jay: I actually interviewed a dozen other options, but you came highly recommended from a close friend of mine. After interviewing you, I like your professionalism, I like that you knew more, and liked that you were confident in your craft.

 

Brandon: What other options did you consider?

Jay: Like I said, dozens of other people. Some solicited, some interviewed. I chose you because of your creativity, and your ability to break down your creativity and explain.

 

Brandon: What were the biggest hesitations and doubts before making the purchase?

Jay: Whoever I hired was going to represent my company to the world with their creativity. I had to choose carefully. Your visuals, layout and overall quality really nailed it.

 

Brandon: Were their questions you needed answers to but couldn’t find them?

Jay: Nope got em all.

 

Brandon: What information would have helped you make the decision faster?

Jay: If I would have known you at the beginning of my business, that would have made my decision a lot easier!

 

Brandon: In what words would you recommend my service?

Jay: You gotta do it. Brandon’s services are essential to any business.

 

It has been really great working with you Jay, and we look forward to pushing forward with digital marketing to take your business to the next level! 

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Ready To Grow Your Business Through Referrals?

There are many different ways for your customers to find your brand. But which method instills the most trust into your customers? Look no further, the referral is the holy grail of building trust.

Think Psychology

Think about it, when your best friends tells you “You gotta try this!” chances are not bad that you may try that something. There is a psychological bias rooted in our reptilian brain that actually finds safety in following social suggestion. You may have seen pranks on youtube that is an amazing display of this. There are 5 people in a break room and 1 women walks in. Every time a bell rings those 5 people stand up, even though there is no benefit to this. After the 2nd time the women saw everyone else standing up when the bell rang, she started doing it every time after that! It is crazy how the brain works!

Do Psychology

Use this psychological bias to your advantage in your marketing. Social proof and referrals fulfill this psychological bias of yours. Brand review, Facebook like, Youtube review, they all work. Out of all of these, close friends trump all. Ask your customers to refer their close friends! Add a very appealing incentive for doing so. Think about the lifetime value of the added customers.

Marketing-recommendations-infographic

In Conclusion

I would never forget about using this psychology bias to your advantage. Think about how much you are focusing on referrals now. Are you spending enough time incentivizing your customers referral? If not, think about how you can make a change to your business today by gaining more customers through referrals.

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DotComSecrets Review: A Review Of Russell Brunson’s DotComSecrets Book

Earlier this week (Monday morning to be exact) I had the chance to sit down and dive into Russell Brunson’s new book, DotComSecrets.

I had made up my mind to give room for an hour and half a day to read it and would concentrate on completing my business activities as usual along with doing so…

That didn’t work because after sitting down for the first 25 minutes, I was completely hooked, and ended up reading it cover to cover by Tuesday afternoon. Russell’s DotComSecrets is a full-fledged, “no stone was left unturned” college level education for Online Marketers. It simply includes everything you could ever need to know and breaks down each critique element of an Online Business in an orderly format.

DotComSecrets review

In today’s post, I’m going to talk about a few of my largest takeouts, things I think many new Marketers are missing the boat on, and things I personally need to amend.

Let’s dive in…

  1.  Attracting Your BEST CUSTOMERS

One of the things a lot of people forget when first starting their Online Business’s is the importance of having a clear image of an individual in mind which they want to work with… and also to know who you DON’T want to work with.

DotComSectrets Russell shares that when he first started his Online Business, he tried to sell anything to anyone… and that while he made some money in doing so, he was still totally miserable. When he wanted to help people build real business and scale operations, he spent most of his time showing people how to set up domain names and purchase web-hosting.

Cognising who you actually want to work with, then you creating your Marketing around attracting JUST THOSE INDIVIDUALS is what will make your business an enjoyable daily venture. Russell talks about the fact that for his coaching program, he only really wants to work with people already in the game, and individuals who are already making $50,000+ a year with their business. So.. he creates all of his lead magnets around attracting JUST those individuals.

He explains further that in creating his “108 Split Tests” free + shipping offer, he in effect attracted his ideal prospect, so as someone who is new to the game wouldn’t even understand what a split test is, while someone who’s actively Marketing and spending money on advertising would kill to know all of his several results. Russell created bait to turn off the people he didn’t want to work with and turn on the people he wanted to interact with.

This teaches us to be aware of who we lead magnets to attract. If you’re advancing an opportunity, go the extra mile and create lead magnets and capture pages that attract people who you actually WANT to work with, vs. just using the pre-made templates that attract everyone. Be specific on who you really want to work with, and who you want on your team… and then create marketing tack that only attract those individuals.

If you don’t know how to make your own capture page, check this post… “Capture Pages: How To Create Capture Pages That Convert Like Crazy…”

  1. The Attractive Character

Why is it that some people appears to effortlessly stand out from the crowd and amass large followings of people who absolutely love them, while others can apparently do most everything right, yet never arrive at the kind of influence over others they’d like too?

Probably, it’s a lack of an “Attractive Character” personnel in their business. Russell Brunson breaks down the Attractive Character in DotComSecrets as the one thing that takes a lot of people’s business from a couple of thousand per month to tens of thousands, or even hundreds of thousands are your image… but more particularly, it’s the persona that your prospects will bond with, and that will make your prospects want to follow and buy from you.

Every Attractive Character has to have the following… A back story, character flaws, parables, and polarity. Each has a unique identity as either a leader, adventurer/crusader, reporter/evangelist, or reluctant hero, and each has a unique set of storylines that let their prospects connect with and associate with them.

If you look at any of the great Marketers you follow, you’ll notice that all of them have very well-known stories… whether it is a story of loss and redemption (I lost everything but gained it back), a before and after story (before XYZ I was broke/fat/unhappy… after XYZ I’m rich/fit/happy), or stories of amazing discoveries (how I stumbled upon the Internet, and how to use it to generate an endless flow of red hot leads), I’ll bet you that each has a story that you could narrate to the tee. That didn’t accidentally happen. These Marketers systematically told their stories so as to build their own unique, attractive characters, and then building this persona, people who like and trust them will be able to relate to their pains and struggles, stories of adventure, being the scenes secrets or amazing discoveries.

Also, most savvy Marketers tell their stories in a polarizing fashion, means some people will love their stories and bond with them strongly, and some will hate them. The polarity is what creates a strong tie to those who love your story… and is also what will keep those who dislike you to stay around listening. Think about Howard Stern or Rush Limbaugh. You either love them or hate them… there’s no middle ground… but either way, when they come on the radio, it’s hard to turn them off.

What this means for you is: no matter what your story might be… no matter how painful your past may be… or no matter how badly you may have screwed up in some areas of your life… there are thousands of other people out there who can fully relate to your story and are waiting to follow you when you decide to tell it.

You telling your story is the beginning of building your charming character.

There’s a format for storylines, and precisely how to tell your story to the maximum is its effectiveness, which you can learn through purchasing Russell’s DotComSecrets book. There is no time to fully break it down in this short DotComSecrets review.

  1. Tailoring Your Language To Meet Your Traffic And Prospects Where They Are…

DotComSecrets Russell emphasizes on the three different kinds of traffic…

Traffic that knows who you are (hot traffic)

Traffic that knows’s a joint venture partner of yours (warm traffic)

Traffic that doesn’t know who you are (cold traffic)

He then talks about the importance of corresponding your language patterns to the level of knowledge your traffic body is.

Example: If you run an Online Business, most likely your devout followers and customers (your hot traffic) know what “traffic” is (or we’ll hope so:) and means. But the people on the outside, people merely looking to get started with an Online Business, people who don’t know who you are, and what your business is about, might very well have no clue what you’re referring to when you say “traffic”, and their minds might immediately jump to that dreaded conclusion, where they’ll immediately view “traffic” in a negative light.

In DotComSecrets Russell talks about the importance of pointing out that “traffic” simply means people when talking about the cold market, and to not assume that they know industry terms as you do.

This is a mistake that I personally made. I had a pre-sell video that talked about “traffic”, “capture pages”, “sales videos” etc. that I was showing all of my cold prospects without ever digging in deeper and pointing out what the terms “traffic” actually meant.

This means: Always match your language patterns to your prospects level of knowledge. If you’re speaking about cold traffic, explain what “traffic” is, explain what “capture pages” are, explain what “up-sells” and “down-sells” are and do. Meet your prospects where they are, both mentally, and physically, and your conversions will rise significantly.

  1. Backend Profits

Throughout DotComSecrets, Russell talks-a-lot about the “value ladder”, and the importance of having each piece of the value ladder in place in order to maximize ROI and be profitable.

One thing I think a lot of newer Marketers don’t understand is having a solid “backend” in place. Having a variety of up-sells, and high ticket offers in place which comes after someone purchases your initial offer.

Up-sells and high-ticket items are offers you present to your new customers after they’ve already purchased something from you on the front-end.

Oftentimes, you actually lose money on the front-end, meaning that if you spend $500 on advertising, you’re most likely not going to make that $500 back through front-end sales alone. But as Dan Kennedy says, a buyer is a buyer, meaning that once you create a customer who purchases your front-end offer, it’s much easier to sell to them again, and over again.

This is why it’s important to have a solid backend, “ascension model” funnel in place.

Whether they can be “done for you” services, one coaching, license rights to your products, or live events, backend offers are critical to have in your value ladder, and sales funnel in order for you to be profitable, or to break even.

  1. Giving Value Upfront

Throughout DotComSecrets, Russell systematically talks about the importance of giving value to your prospects and customers. He talks about creating lead magnets that give value, and how you should deliver 10X more value than what you charge for in each of your products.

Doing so will, in turn, lead to more business and customer loyalty.

The best example of this is the book itself.

Russell’s DotComSecrets was a starter; nothing held back Online Business curriculum in of itself. Yet, It was free. The book itself was a free + shipping offer, meaning that all you had to do was pay for shipping, and he’d give it to you for free.

Upon ordering, there were a few up-sells, one of which I purchased, and then the book itself sold a few other offers.

Throughout the entire book, Russell talks about sales funnels, and then at the end, explains “ClickFunnels” (his sales funnel software), and exactly how it can streamline you building your sales funnels.

Throughout the whole book, he breaks down each and every component of a successful Online Business and explains exactly how each piece works with each-other, and the importance that each one plays. Then at the very end, he offers his coaching service as a “shortcut” for you to implement what you learned in DotComSecrets.

He gave tremendous amounts of value upfront, and then simply asked for the sales after he had demonstrated his value and proved that he could really help.

In conclusion: All in all, Russell Brunson’s DotComSecrets book was one of the better books on Marketing I’ve ever read. It covered every aspect of a successful Online Business completely and left no stone unturned. If you haven’t read the book yourself, or for some reason hesitant when it came to ordering, I’d highly recommend you pick up your copy RIGHT HERE. I know you’ll love it. You can also check out Russell’s podcast HERE.

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“Google Ads Suck!” Facebook vs Google

“Google Ads Suck!” Facebook vs Google

At least that is what I heard from a colleague of mine after a surprising defeat by his best competitors in the online marketing field. Soon, this person realized that 95% of people that attempt to advertise online never see a positive ROI! Figure out which media channel is right for you, so that you may enter the realm of the 5%!

 

Facebook Ads vs. Google AdWords: Which Should You Be Using?

Until now, many advertisers viewed Google AdWords and Facebook Ads in an adversarial way. The two companies’ long-standing competition, often adopted by technology media outlets, was taken as incontrovertible evidence that the two podiums were in direct competition with one another. That it was necessary for business organization of all sizes to make a difficult decision about which platform was right for their needs; a false dichotomy that remains confusing and misleading to those new to online advertising.

Facebook vs Google

Google AdWords vs. Facebook Ads

Although the two daises are often placed as rivals, nothing could be farther from the truth in a practical sense. Many businesses are purchasing the strengths of publicising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads to each platform and seeing remarkable return on their platform.

In this guide, we’ll examine what sets Google AdWords and Facebook Ads apart, how gincrhardes works, and why you should consider using both as part of your broader digital marketing strategy.

 

What Are The Differences Between Google AdWords and Facebook Ads?

Before we look at the various potency and features of Google AdWords and Facebook Ads, it’s crucial to understand the significant difference between the two ad platforms.

Google AdWords: Paid Search

Google AdWords is the world’s largest and most popular PPC advertising platform. AdWords is so widely used, it has become synonymous with the term “paid search.” The two terms are used interchangeably, even though other dais such as Bing Ads works in a similar way.

google-vs-facebook-adwords-concept

Google AdWords vs. Facebook Ads AdWords concept illustration

Paid search centers on the targeting of work words and the use of text-based advertisements. Advertisers using AdWords entreats on keywords – specific words and phrases included in search enquiries entered by Google users in the hopes that their ads will be displayed alongside search results for these queries. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, hence the name “pay-per-click advertising.” PPC bidding and bid optimization is a complex topic and beyond the scope of this steer. But essentially, users are paying for the potential to find new clients based on the work words and search terms they enter into Google.

 

Facebook Ads: Paid Social

Facebook Ads is the most important example of what is known as “paid social,” or the practice of publicising on social networks. With the highest number of monthly active users (or MAUs) of any social network in the world, Facebook has become a highly competitive and potentially lucrative element of many organization’ digital advertising strategies.

google-vs-facebook-facebook-ads-concept

Google AdWords vs. Facebook Ads concept

Although, advertising on Facebook can be thought of as similar to AdWords, in that advertisers using both dias are essentially promoting their business via the Internet, this is where the similarities end. Unlike paid search, which helps businesses find new customers via workwords, paid social helps users financially and the ways in which they acquit online. When it comes to the major difference between Google AdWords and Facebook Ads, you can think of it this way: AdWords helps you find new clients while Facebook helps new clients find you.

Now that the elementary difference between Google AdWords and Facebook Ads (or paid search and paid social) have been covered , let’s examine the power of each platform and how these online marketing tools can be leveraged effectively.

 

The Strengths and Advantages of Google AdWords

As the world’s most popular and widely used search engine, Google is conceived the de facto leader in online advertising. Fielding more than 3.5 billion search enquiries every single day, Google offers advertisers access to an unprecedented and unequaled possible audience of users who are actively looking for goods and services.

google-vs-facebook-google-search-engine-market-share

Google AdWords vs. Facebook Ads Google search engine market share

Image via Adobe

Google’s advertising offerings are split across two primary networks – the Search network, and the Display Network. The Search Network encompasses the entireness of the Google as a search engine, and advertisers can bid on millions of work words and phrases to target prospective clients.

The Google Display Network, which offers advertisers more ocular ads such as banners, spans approximately 98% of the World Wide Web, making it an excellent choice for advertisers who want to accomplish marketing goals that aren’t necessarily as conversion-driven as those of PPC ads, such as raising brand awareness.

 

An Immense Audience

One of the primary advantages of using Google as an advertising platform is its vast gain. Google handles more than 40,000 search enquiries every second, a total of more than 1.2 trillion web searches every single year. As Google becomes increasingly sophisticated – in part to its growing trust on its proprietary artificial intelligence and machine learning technology, Rank Brain – this amazing search volume is likely to increase, along with the potential for advertisers to reach new clients.

Lay simply that, no other search engine can offer the possible audience that Google can. This huge potential source of prospective customers alone makes Google an excellent addition to your digital marketing strategy, but when combined with Google’s increasingly accurate search results, it’s easy to see why AdWords is the most popular and widely used PPC platform in the world.

 

Level Playing Field

One of the biggest misconceptions among those new to PPC is that whoever has the largest advertising budget automatically “wins” at Google ads. Auspiciously, nothing could be farther from the truth as AdWords focuses primarily on the quality and relevance of ads, not how much advertisers spend.

The more applicable an ad is to the user, the better the experience that user is likely to get. Therefore, the more likely they are to continue using Google as their go-to search engine. For this reason, Google AdWords rewards relevance and quality above all other factors. This is why smart advertisers with relevant, optimized, high-quality ads rarely have to bid as highly as advertisers with poorer ads.

Certain workwords may cost more than others – such as those in the financial industry, which are traditional among the most expensive of any professional sector – but how much advertisers have to bid will depend largely on the quality and relevance of their advertisements. Some metrics are more essential to Google in its evaluation of quality and relevance than others, such as click-through rate, which is considered a reliable indication of an ad’s overall quality and appeal.

google-vs-facebook-quality-score

Google AdWords vs. Facebook Ads Quality Score diagram

To learn more about pertinence and Quality Score, Google’s system of evaluating ad quality, as well as an overview of how Google AdWords works, check out our free learning resources at PPC University.

A Wide Range of Ad Formats

When AdWords was launched in 2000 (with a grand total of just 350 advertisers), the text-based ads that Google served alongside its search results were fundamental, to say the least – but they did contain more of the same elements that can be seen in today’s ads.

google-vs-facebook-new-adwords-hotel-ads

Google AdWords vs. Facebook Ads AdWords new hotel ads

Although PPC ads in AdWords stay text-based, advertisers can take advantage of an incredible number of features to make their ads more obligating and enticing to prospective clients. Ad extensions, site links, social proofing such as user reviews, location targeting, Shopping ads, and a host of other features are available to advertisers, offering an unparalleled level of customization and control to advertisers. Google has even introduced ad formats trimed to the unique needs of specific types of businesses, such as vehicle manufacturers and hotels, which go far beyond the typical text-based ad experience and incorporate rich visual elements such as high-resolution images and synergistic map data.

No matter what you sell or to whom, the chances are good that there’s an ad format that will make your goods or services more appealing to your target market. Google is continually implementing new ad features, further empowering advertisers to reach new audiences and drive new business.

 

The Strengths and Advantages of Facebook Ads

Compared to Google AdWords, Facebook Ads (as it is known today) is the scrappy newcomer, but, Facebook has been refining and improving its advertising solution for several years. Today, Facebook Ads is a pioneer in the sphere of paid social and has become a central part of many business’ digital marketing strategies.

Unparalleled Audience Granularity

Likewise, to Google AdWords, Facebook boasts a truly huge global audience. With more than 1.55 BILLION monthly active users – more than one-fifth of the entire world’s population, and that’s not counting inactive or infrequently used accounts – Facebook has no rival when it comes to the enormity of its followers. However, rather than exposing advertisers and their messaging to this immense audience, the true power of Facebook’s huge audience lies in the potential granularity with which advertisers can target Facebook’s users.

google-vs-facebook-lookalike-audience-concept

Google AdWords vs. Facebook Ads lookalike audience concept

People share almost every conceivable detail of their lives on Facebook. From meeting and marrying partners to the birth of children or the jubilation of new career moves, Facebook’s users share the joys and accomplishments of life’s milestones with their friends and networks every single day. They also search for content that aligns with a huge range of personal interests, beliefs, ideologies, and values, presenting advertisers with a unique opportunity to tailor advertising messaging to target audiences in ways previously considered impossible, or even unimaginable.

One of the mightiest applications of this functionality is the ability to create what are known as “lookalike audiences.” Advertisers can upload customer’s information from their database to Facebook, which then applies training based on its own data and information provided by third-party data brokers to match users whose information the advertiser uploads. This creates the “lookalike” audience of users, granting advertisers to effectively double the potential reach of their advertisements by targeting new clients who demonstrate the same interests and consumer behavior as their existing customers.

Many fledglings to paid social ask the same question, namely “Does Facebook advertising work?” By now, the answer should be clear – yes it does, and outstandingly well. However, rather than view Facebook as the world’s largest potential billboard, advertisers should consider Facebook as a way to get closer to their ideal customers than they ever thought possible.

An Inherently Visual Platform

Unlike their comparatively dry, text-based PPC cousins, Facebook ads are strongly visual. The very best Facebook ads blends in seamlessly with the videos, images, and other visual content in users’ News Feeds, and this enables advertisers to use not only the strongly persuasive qualities of visual ads but to do so in a way that conveys the aspirational messaging that makes high-quality ads so compelling.

google-vs-facebook-facebook-ad-example

Google AdWords vs. Facebook Ads Facebook Uber ad example

Just as Google is constantly experimenting with the formatting of its text-based PPC ads, Facebook constantly evaluates how it can offer advertisers a superior marketing platform and users are satisfying, rewarding online experience. In the past, Facebook mandated that ads on its platform featured text that occupied no more than 20% of the total advertising area, a restriction it has since relaxed. However, despite this considerable change to its advertising governance, Facebook remains an inherently visual platform – a major marketing point to many advertisers.

Incredible ROI

Businesses and merchandisers experimenting with Facebook Ads are often impressed by the coarseness of its targeting options, as well as the tools they have at their disposal for creating beautiful, engaging ads. However, one element of Facebook Ads that systematically takes newcomers by surprise is the potential return on investment that Facebook advertising offers, and how far savvy advertisers can stretch a limited ad budget on the platform.

google-vs-facebook-facebook-budget-example

Google AdWords vs. Facebook Ads Facebook ad budget example

Although the budget of the campaign of Facebook advertising will vary widely depending on a range of factors, such as scope, messaging, and overall campaign objectives, Facebook Ads are unusually affordable, especially when considering their potential impact and the granularity with which advertisers can target their ideal audience. This highly competitive pricing makes Facebook Ads a very attractive proposition to small businesses and companies with limited resources – not just big brands with grand marketing budgets. Combined with the remarkable potential returns offered by the platform, Facebook Ads is one of the best-value online advertising solutions available today.

 

Google AdWords and Facebook Ads: Which Should You Be Using?

Both Google AdWords and Facebook Ads are implausibly powerful advertising dias that cater for every type of business. When evaluating each solution’s strengths and potential applications, it’s also apparent that the two platforms should be viewed in a complementary, rather than adversarial, way. Some people insist on comparing Facebook Ads to the Google Display Network, and while the two platforms share some similarities (as detailed in this comprehensive Facebook vs. Google Display Network infographic), the ways in which the two platforms have evolved independently of one another shows that AdWords and Facebook should be used in concert.

 

Tackling the strength of both paid search and paid social is a remarkably effective advertising strategy. However, it postulates a dual advertising strategy that aligns with the strengths of each respective platform. Although marketing messaging can – and arguably should – remain consistent across both Google AdWords and Facebook Ads, it’s vital to understand how best to use each platform for maximum ROI and greater business growth.

To learn more about how to maximize the impact of the Google AdWords and Facebook Ads campaigns, check out the free lessons at WordStream’s PPC University. Divided into three distinct tracks beginner, intermediate, and advanced users, PPC U has everything you need to master paid search and paid social, and to help even the most modest publicising budget work more difficult and sophisticated.

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Freshbooks post

FreshBooks Accounting Software Product Review

Overview:

You haven’t heard of humble beginnings until you’ve heard of FreshBooks. One, innocent day in 2004, CEO Mike McDerment was sledding about his business when he incidentally preserves over an invoice and lost his total work. Thwarted with juggling Word and Excel documents, McDerment decided there must be a better invoicing solution. Collectively with co-founder Joe Sawada, McDerment created FreshBooks–an invoicing and billing software solution.

For three years, FreshBooks was operated out of McDerment’s parents’ cellar. For the first 24-month stretch, the company only had ten customers buying into the software at $9.99/mo for a total profit of $99.99/mo for a team of four. But despite the difficult financial situation, McDerment and his staff believed in their product.

Today, FreshBooks has over 500,000 users, 200 employees, and operates in 120 countries. The company keeps a professional, yet very fun vibe. It has been featured in Forbes magazine as the second most used accounting software company in the US (Quickbooks is the first). Countless awards has been presented to Freshbooks for its customer service. This staff lives the words, “We’re more than just a program that they use, we’re people who care.”

Excellent customer service and a robust feature set, including invoicing, costs, time tracking, contact management, client portals, expenses, and light inventory, help FreshBooks to stand out from the competition. Extras like snail mail invoicing options, customer credit, and over 35 integrations are just icing on the cake. The five scalable plans fit nearly any size business. However, there is one huge drawback about FreshBooks–it’s not actually accounting software.

FreshBooks does not use double-entry accounting (a big no-no), offers limited reports, and has a very indigent banking reconciliation capability. For corporations looking for powerful accounting features, FreshBooks might not be the best choice. That said, if you’re looking for reliable invoicing and billing features, unique time tracking and client management tools, and some light bookkeeping/accounting functions, FreshBooks is unquestionably worth considering. The customer service alone makes this software worthwhile.

Pricing:

FreshBooks offers a free 30-day trial, no credit card or banking information required. There are five pricing options which fit nearly any business size. Payments made monthly, and with no contract necessary, you can cancel the service at any time.

  • Sprout: $12.95/mo – All plans include unlimited invoices, expenses, and time tracking. Allows you to bill up to 5 clients.
  • Seedling: $19.95/mo – Allows you to bill up to 20 clients.
  • Evergreen: $29.95/mo ($26.96/mo with a yearly contract) – Allows you to bill up to 200 clients.
  • Mighty Oak: $39.95/mo ($35.96/mo with a yearly contract) – Allows you to bill an infinite amount of clients. Adds one additional staff member and team timesheets.
  • Redwood: Call for Pricing – The Redwood plan is for bigger businesses and enterprises that send a lot of invoices, work in teams, and bring in about $10k in online payments every month. Look here for more information about what this plan contains.

FreshBooks’ referral program gives users one free month of service (up to $39.95) if the friend they recommend upgrades to a paid plan.

Note: The Sprout, Seedling, and Evergreen program only support one user. Additional users cost an extra $10/mo each. There are user permission options for these additional users; however, each user must sign in with the same login (a feature that could stand to be improved).

Web-Hosted or Locally Installed:

Web-Hosted. No downloads or installation required.

Hardware or Software Requirements:

As a cloud-based software, FreshBooks can be accessed anywhere at any time (so long as you have internet access). FreshBooks also has an app for iPhones/iPads (iOS 8+) and Androids (4.2+).

Specific Size of Business:

FreshBooks is one of the most scalable software providers I have seen. With five different pricing options, FreshBooks is a good fit for any business from freelancers and micro businesses to large enterprises. If you want a software that grows with you, FreshBooks is an excellent choice. The only thing to keep in mind is that the cost of other users can add up quickly.

Accounting Method:

Both accrual and cash basis accounting.

Ease of Use:

Overall, FreshBooks is incredibly intuitive and easy to use. The UI is visually appealing and customizable. You can add your logo in place of the FreshBooks’ one, and you can customize the colors to your taste as well.

  • Setup – Setting up your FreshBooks account is easy and doesn’t take too long either. Each account receives a unique login URL. Once you’ve opened your account, there are a lot of preferences to fill in, but they’re all pretty self-explanatory. You begin by adding your company’s information and setting up payment gateways. (If you are unsure which payment gateway you want to use, read this article.) You can then add clients manually or by importing a customer list from a .csv file. One of the coolest preferences found is under emails. Here you can customize templates with specific messages for different types of emails including payment reminders, recurring invoices, welcoming new clients or staff members, and more. . I recommend signing up for the free webinar, which completely walks you through the setup process. The webinar takes about an hour, and I found it worth the time. It shows you some preferences and tips you might not find on your own. However, by spending some time in settings you can easily hop in right away and set up everything yourself.
  • Organization – For the most part, FreshBooks is well-organized with tabs marking Home, People, Invoices, Estimates, Expenses, Time Tracking, Reports, and More. Almost everything is where you would expect it to be, though occasionally I had to search for a certain preference or feature.
  • Instructions and Guidance – If you can’t find something you need or can’t figure out how a feature works, have no fear, FreshBooks is here. The first time you open a tab (like Invoicing, for example) FreshBooks provides a quick video explaining the feature in detail. In addition to the free webinar mentioned above, there is a getting started video you can access at any time. FreshBooks also offers incredible support, so you can just give their customer service team a call and you’ll go right through to a kind and helpful representative.
  • Problems – There is very little to complain about in terms of the interface design, other than a few minor annoyances. However, there are a few key features missing for a cloud-based accounting software.
  • Lacking Features –FreshBooks claims to be an accounting software, but does not offer typical accounting capabilities like accounts payable. It also does not use double-entry accounting, which could be a big drawback for some businesses looking for true accounting.
  • Invoice Designs Limited – While the invoicing feature is well developed and offers some incredibly unique features, I was disappointed by the lack of customizability. You can customize much of the written content on an invoice, but there are only two invoice designs. Furthermore, the only design choice you can control is the option to add a personalized logo.
  • Could Be Streamlined – Though generally intuitive, there are times when a feature wasn’t where I expected it to be. For example, when creating an estimate or invoice, you can’t add a new sales tax from that window. Instead of having an “add new” option on the invoicing window, you have to go all the way into settings to create a new sales tax.

Features:

  • FreshBooks covers most basic invoicing and billing features, but takes these basic features to a new level by adding unique features like customer reviews and snail mail invoice options. There are so many personalized touches that set FreshBooks apart I could never cover them all, so for a full list of FreshBooks’ features go here.
  • Dashboard – The home screen displays well-organized, and appealing charts and gives you a quick view of your business’s activity and financial health. These charts include: invoices and expenses, outstanding invoices, active projects, recent activities, and reports. As I mentioned earlier in the review, at the top of the screen there are multiple tabs (Home, People, Invoices, Estimates, Expenses, Time Tracking, Reports, and More) for quick navigation of the interface. Each tab has secondary tabs below when clicked on. There are also settings and help buttons on top for quick access to the FreshBooks Help Center.

Freshbooks

  • Invoicing – FreshBooks offers two invoicing templates. Each invoice can customize with notes to clients, discounts, taxes, etc. You can set recurring invoices and a default Terms and Conditions message. FreshBooks tracks when invoices are received and read. Invoices can be sent by email or snail mail—though the mail delivery time is the farthest thing from snail-like. When you choose the snail mail option, your invoice will be sent to a FreshBooks facility that takes care of absolutely everything – and I mean everything – for you. Printing, packaging, mailing, done. Each invoice is delivered first class within one business day and includes a return envelope. All you have to do is pay for the stamps (see postage pricing here).
  • Estimates – Estimates are easy to create and turn into invoices. You can customize views with separate Terms and Conditions default. There is no snail mail option for ratings.
  • Client Portal – FreshBooks has one of the best customer portals I’ve seen. It’s straightforward and appealing. Clients can view their current invoices, estimates, and projects, as well as their history. They can request changes and make payments directly from the Client Portal. There is also an auto-billing feature they can enable.

Freshbooks

  • Customer Review – One of the unique features in FreshBooks is the option to request reviews from their clients after completing business with them.
  • Contacts Management – You can manage a detailed client list from FreshBooks. These features essential consumer information and private, personal notes that the customer can’t see. You can also add multiple contact names per business, which seems so valuable and natural I wonder why more software companies don’t offer this function.
  • Time Tracking – This is where FreshBooks shines. FreshBooks is ahead of most of its competitors in terms of time tracking. Time tracking is available on every plan (unlike with most software companies, which make you pay extra for this feature). You and your employees can enter time manually or with the built-in timer and apply them to any task or project. You also have the option to allow your clients to view the hours you’ve logged on a project. Timesheets can be generated into invoices easily.

Freshbooks

  • Payments – FreshBooks tracks online payments, but you can also add cash payments manually. FreshBooks offers the unique option of adding a credit to a client; just select a client name, add a new item called “Pre-Payment,” and apply the item to a future invoice when ready.
  • Expenses – FreshBooks allows you to use live bank feeds, import bank files via .csv, or enter expenses manually. The latter option is a little annoying because the price shown does not include the taxes you pay, which can be very misleading. You can look at the tax summary report to see your total taxes, but this seems like a lot of time wasted. You can also use mobile apps to take pictures of your expense receipts for quick importing on the go, and any of these expenditures may be assigned to specific clients. Reports – FreshBooks offers 24 reports total, including your average profit and loss statement, balance sheet (you’ll have to enter many of the fields), and tax summary, though some businesses may want more year-end tax reports and traditional accounting reports like accounts payable. Some of FreshBooks’ most notable reports include timesheets, customer reviews, and a quarterly report card. All reports can be exported to a .cvs or .xls file or shared with an accountant. Also, you can choose to receive a weekly overview report via email.
  • Inventory – FreshBooks offers a light stock option located under Invoices > Items > Add New. Just check the track list option when you are adding the item’s information, and it will keep track of your inventory. This feature is pretty limited compared to most cloud-based accounting competitors as there is no way to track inventory value or set low inventory alerts, but it’s better than nothing.
  • Sales Tax – FreshBooks allows for great default tax settings. You can add as many sales tax options as you need and can apply different sales taxes within the same invoice if necessary.
  • Multi-Currency – FreshBooks supports multiple currencies and multiple languages. If you change the language for a client, your single screen will remain in English. Only their side will be affected by the modification.
  • Open API – FreshBooks has open API for developers.
  • Other Resources – The actual Freshbooks website features a free Business Name Generator tool, a free invoice creator, and a free customizable and downloadable invoice template.

Customer Service and Support:

There’s a reason FreshBooks has been cited many times for award winning customer service. One person said: “No matter the issue, big or small, the FreshBooks Support Team is your tiny army of helpful humans just waiting to make your day easier”—and it’s true.

FreshBooks support is by far the best I have seen. All of my test calls went straight through to a real person, and I was never put on hold (if we’re honest, I called their support more times than necessary just because I was so pleased by it). Emails receive quick, informative responses. And since FreshBooks is such a large company, it offers many other resources to its customers. These resources include:

  • Phone – FreshBooks phone support operates Monday through Friday from 8:00 am to 8:00 pm EDT. US and Canadian users can call toll free at 1-866-303-6061. For worldwide support call +1-416-481-6946.
  • Email – Contact support@freshbooks.com. When you sign up, you also receive an email from a personalized customer coach with whom you can set up a free orientation.
  • Contact Form – FreshBooks has an online contact form here.
  • Webinar – My favorite support option is the free introductory webinar FreshBooks offers. Sign up here to learn about the software—and if you’re lucky, you just might hear some awesome Batman jokes. Help Center – The Help Center features lots of how-to articles when you need them. The sheer amount of articles can be a bit overwhelming, but the articles are categorized and there’s a search bar to make your life a little easier. Although, when I had questions I turned to the phone support and YouTube video demonstrations first.
  • Blog – Much like the help center, the FreshBooks’ blog has a bunch of articles, which offer business advice and introducing product updates.
  • YouTube – Freshbooks’ YouTube channel features how-to videos, set-up demonstrations, advice for small businesses, and customer testimonials. I found the how-to videos particularly helpful.
  • Social Media – FreshBooks keeps an active Facebook, Twitter, Instagram, and Pinterest. Their Facebook and Twitter accounts mostly point to new blog posts and updates. Instagram features motivation quotes, customer stories, and contests, while Pinterest has interesting boards on how to save on taxes, set up a productive workspace, and host cool company parties.
  • In-Software Support – There is a help tab accessible from inside the software itself.

Negative Reviews and Complaints:

For the most part, FreshBooks receives positive reviews across the board, although there are a few complaints that stand out:

    • Not Accounting Software – Despite the name, FreshBooks simply is not “cloud accounting” software. One customer said, “the ‘books’ part of the name ‘FreshBooks’ led me to believe it would work on my entire book. That’s weird to me that it doesn’t.” FreshBooks does not use double-entry accounting, managing your bills is limited, and bank reconciliation is below par compared to other software (you can only import expenses and while there are live feeds, these “live feeds” only get updated once a day and deposits are not recognized). FreshBooks also does not have important accounting reports like accounts payable, general ledger, or balance sheet (there is a balance sheet report in FreshBooks but you have to fill in the majority of the fields yourself). For some smaller companies this may not be an issue, but for customers looking for true accounting software, this could be a huge drawback–especially because without double-entry accounting and the ability to reconcile income as well as expenses, there is no way to get a real look at your total financial state. A few customers just want FreshBooks to be called what is truly is, an invoicing or billing software.
    • No Integration With Quickbooks Online – A few customers complained about the lack of integration with Quickbooks online.
    • Lack of Feature Updates – Some customers feel that FreshBooks has stalled on updates lately and that their suggestions are not being listened to. Some of these suggestions include: a better inventory feature, a mileage tracker, more accounting reports, more invoicing templates, separate shipping and billing addresses, and the option to send estimates via snail mail.
    • No Forever Free Plan – A few customers complained about the pricing of FreshBooks, particularly that their forever free plan apparently wasn’t forever as it is no longer offered.
    • However, FreshBooks pricing has dropped lately. The Mighty Oak plan is $40 cheaper a month than the last time we reviewed this software.
    • Limited Users – Some customers would like to see more users supported per account (without the extra $10/mo charge per new user). They also want to be able to set stronger user permissions.

Positive Reviews and Testimonials:

Overall, customers seem to love the FreshBooks product. FreshBooks has an A+ rating with BBB and receives 4.7/5 stars on GetApp. Besides, the mobile apps are highly functioning with the iPhone app awarded 4.5/5 stars and the Android app 4.2/5 stars. Customer testimonials can be found on the FreshBooks site or their YouTube channel, in addition to reviewing sites on the web.

Some of the features customers love most are:

  • Saves Time – This is one of the most common praises. Users like that FreshBooks is simple to use and saves them time on expenses tracking, invoicing, and billing.
  • Intuitive Interface – Many users find FreshBooks easy to learn, and they enjoy the practical and appealing organization of the software.
  • Fantastic Customer Service – FreshBooks customer service is highly praised by users, who appreciate that they can talk to the friendly phone support staff after only one or two rings.
  • Active Mobile App – Despite a few reported glitches, most users find the mobile apps convenient and well-designed. While not capable of all desktop functions, FreshBooks seems to have one of the most developed mobile apps in the cloud accounting world.
  • Advanced Time Tracking Feature – The time tracking featured is well-loved and much used by FreshBooks subscribers. Users mainly comment on the built-in timer function.
  • Company’s Values – One customer encouraged others to research more about FreshBooks because they are such a cool company with an amazing story–and I agree. How many corporations do you know who partner with a nonprofit like Girls Learning Code and turn their whole office space into a camp for a week? Or whose CEO’s office is made of transparent walls, so his work and his cute dog are always visible? Watch this video to learn more about girls learning code, or read this article to hear about Freshbooks’ values and office vibes.

 

Final Verdict:

FreshBooks has an impressive number of features, and I am particularly intrigued by how each feature offers something unique, especially in a software environment where every company can start to look the same. FreshBooks has highly customizable email settings, snail mail capabilities, strong time tracking features, customer review requests, a powerful mobile app and a client portal.

These features can fit the needs of nearly any sized business. The plans are incredibly scalable and since dropping their prices and adding more integrations, FreshBooks has become an even more compelling invoicing and billing option.That said, I am hesitant to tout it as a viable accounting option.

Despite their logo, FreshBooks has fallen behind on the “cloud accounting” half of its title. There’s a reason I didn’t include bank reconciliation in the features section–there isn’t a bank reconciliation feature, at least not one that can compare to what you find in other software. Without a proper reconciliation feature and the ability to perform double-entry accounting, FreshBooks fails to balance the books.

While this may be a huge drawback for some companies, FreshBooks still has an impressive number of features with unique capabilities. The customer service is unbeatable and the mobile apps are far above those of the competition. To see if FreshBooks is a good choice for your company, try out their free 30-day trial and let us know what you think.

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How To Find The Right Web Designer

How To Find The Right Web Designer

QUALITIES TO LOOK FOR WHEN HIRING A WEB DESIGNER

Web designers are almost indispensable in today’s world since websites have become a serious platform for marketing and advertising goods or services. A website designer is basically the creator of a website. He or she is charged with the task of developing the layout and the overall look of the website. The designer is therefore someone with broad knowledge about many concepts since he needs to work with the entrepreneur to pick appropriate colors and appealing logos which match with the activities or the theme of the business. It is also his responsibility to discuss layouts of the website pages and create suitable mockups.    

 

However, choosing a web designer for one’s business remains very tricky even though there exist hundreds of thousands of websites advertising web design services. Nobody wants to recruit an incompetent designer who is unable to add value to a business or service. If you are looking to hire a web designer, you need to settle for one who will meet your needs without you losing your mind in the process. You don’t just need someone who is good at taking pretty pictures. You rather need a person who is able to organize your site’s content and set up layouts which meet the goals or requirements of your website. That said, it will be best for you to look up the differences between a designer, a developer, and an implementer because knowing them makes you determine the type of professional you are really in need of. Often, some entrepreneurs think that they should hire a website designer whereas what they are actually in need of is a website developer. Now let’s examine some qualities entrepreneurs should consider when hiring a web designer for their companies;

The Designer’s style

The designer’s style is a very important factor to take into consideration when hiring a web designer for your company. You need to find out if the designer’s style matches what you anticipate your site to look like. That said, you will need to go through the designer’s portfolio and note the items that catch your eyes. You should be able to know whether or not you are satisfied with the designer’s choice of colors, layouts or even logos. You don’t want to hire someone whose design appears off. Also, you can’t possibly have a modern website by hiring a web designer whose portfolio looks a bad episode of back to the future.

 

 

Site maintenance and Upkeep

Before you hire a web designer for your business, you need to be able to answer these two questions;

  • What is the kind of maintenance and upkeep my website need?
  • Can I do the maintenance myself or do I need to hire someone?

If you are hoping to make millions of dollars through your website, then its maintenance should be a continuous process. You do not want your website to appear archaic, inaccessible or unpleasant to users and visitors. You rather want your website to always be up to date especially if they require plugins or software to function. To put it simply, websites require constant attention and you obviously need someone for its maintenance and upkeep. Thus prior to hiring your web designer, find out whether or not he will be available to provide maintenance services for the website. You can equally opt to hire someone else for the website maintenance or in the worst case learn the tricks and do it yourself.

 

Availability of the designer for website revision

Websites are not static as they need revision from time to time. Before hiring your web designer, it is advisable to find out if he will be available to do changes especially in layout in the long run. While at it, keep in mind that the designer has no obligation to provide you free services which were not included in the initial contract you signed before hiring him. In as much as it is better to stick with one designer for the security of your website, it is equally important for you two to agree on whether or not he will be available to do revision for the website and at what cost. It is also worth noting that the values of services changes over time. Hence you don’t expect to pay your designer the same fee two or three years later.

 

Availability of the designer to develop the website

You should know if your potential web designer will be available to develop your website. This is where knowing the difference between a web designer and a web developer becomes very important. Although many web designers are also competent at web development, some may prefer to limit their job to just designing. They may rather chose to create mockups that will be coded into an actual site elsewhere. Some designers on the other hand may decide to partner with a developer to work in the entire project. Whatever the case may be, you need to choose the option which is suitable and affordable to you.

Type of design files

Your potential designer should open up to you about the types of files he is going to be using for your website. That said, the PSD and Al format mockups are highly recommendable. Also, your web designer should not have any problems giving you editable versions of your logo in either the PSD, AI, EPS, or PDF. Above all, the designer must have a license or permission if he intends to use any premium graphics or fonts in the design. You don’t want to be sued for having unauthorized graphics or photos on your website.

Not the right questions? You may not need a designer!

If you’re reading this thinking, These questions don’t even apply to my project!, it’s possible you need both a designer and developer or an implementer. As I mentioned, those labels can overlap, so there’s no perfect way to tell you what you need. Knowing the scope of your project and what you’ll want in terms of looks and functionality are key in finding the professional who is best qualified to help you.

If you do web work, how do you define yourself? Any tips you can share with those who are looking to hire a web professional?

Dream Design Labs a team of web designers, developers, and digital marketers.

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15 types of content

15 Types of Content That Will Double if Not Triple Your Traffic

Ever wonder why all those blog posts you put up never get any traffic?

What if you consumed nothing but cookies for the next year? Do you think you would be very healthy? Just like people need a balanced diet, your content marketing needs a balanced diet. This is the reason why so many businesses have a Facebook page with blog posts that get zero engagement. Simply applying this will gain you fresh traffic, targeted visitors, higher conversion rates and better SEO.

(If anything, just save this list to create your content marketing strategies)

Type #1 Infographics

An infographic is the display of information or data in a visual way. Info + graphic sums it up.

Infographics get shared more, viewed more, and liked more than most other content types. They are a powerful way to get your data out there in an explosive visual format. One study found that infographics were liked and shared on social media up to three times more often than other posts. The potential is there.

Type #2 Meme

You’ve seen them. They’re easy to make, they’re visual, and they’re hilarious.

That’s one of the great benefits of memes – they’re hilarious. People love something they can laugh at, share and get a kick out of.

Type #3 Videos

There’s a world of variety within videos. I could write a whole separate post on different types of videos. No matter what type it is, however, a good video communicates a message in a succinct and memorable fashion. Done well, a video can be quite persuasive.

Type #4 Guides

A guide is a long detailed piece of content. Think of a guide as a super charged blog post. It goes beyond the length, style, and approach of an ordinary blog post. People want to know what’s in it for me, so gaining knowledge that could improve their life is a very popular type of content.

Type #5 Book Review

A book review is a summary of a book plus your take on it. You recommend good ones, critique some, and talk about the golden nuggets of information you took away from each. Book reviews are great because they help to position you as a thought leader.

Type #6 Rant

This type is much different than most posts, due to the “tone”. You might be used to writing about a well planned blog post. The rant type can be fired off the hip and is more expressive. The more opinionated and polarizing you are, the more it will get shared and commented. (Facebook can’t tell the difference between a good comment and a negative comment. Either one boosts your engagement.)

Type #7 Product Review

Like the book review, a product review can help establish you as a leader in an industry. Every industry has it’s unique products, services, software, etc. When you acknowledge brands, influencers and other high profile products and services, you gain respect. All you need to do is tell your audience your experience and provide a recommendation.

Type #8 How-to

The how-to is one of the most popular, especially in my industry. People are always searching how-to do something, and it’s your job to answer those questions! By answering these questions in your content marketing, you gain their attention and recognize you as an authority figure. Hopefully you will also gain leads through your how-to posts.

Type #9 Lists

You guessed it! Lists. We are hard-wired to love them. Chances are you will read another list (besides this one) by the end of the day. “5 Security Breaches You Need To Know About.” Lists go back as far as the ten commandments! To this day, numbered ideas are as popular as ever. Even top publications like Inc or Forbes use lists, because they work!

Type #10 Link Pages

A link page is just a post that provides links to great resources around the World Wide Web. The great thing about link pages is they spread link love to other sites, provide your own site with authoritative SEO signals, and assert your thought leadership within your industry.

Type #11 Ebook

An ebook is a very long guide packed in a different format, such as a PDF. Ebooks are usually free content websites offer in exchange for an email. Producing an ebook is great for building authority in your field and a powerful way for you to get your message out there.

Type #12 Case Study

A case study explains what your product or service is and how it helped a client of yours. The case study basically says, “here’s what we do, how we do it, and the results we get.” This is a great way to gain new leads and spread the knowledge that your product or service works!

Type #13 Podcast

Podcasts were booming for a while there, and they still are. They are not hard to create, people listen to them during commute or exercise. You have a chance to spread your message farther and better using this format than a lot of other formats.

Type #14 Interview

Every field has it’s leaders. When you’re able to interview a leader, you can gain a lot of respect in your field, not to mention huge amounts of traffic. Interviews are unique. No one else has your information – only you.

Type #15 Research and original data

Most of us work in data-intensive fields, where numbers and metrics hold a ton of value. Sharing your findings is a great way for your to gain traffic, build trust, and establish your authority. When you do the research, which is hard work, people respect that. What’s more, people share it.

Conclusion

As you can see, there are many types of content types, and your content marketing strategy needs most if not all of them for a balanced diet. The more you use, the better the results! Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.

What type of content do you prefer and why?

Dream Design Labs’ experts excel in social media optimization!

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INCREASE YOUR TWITTER FOLLOWERS

12 WAYS TO INCREASE YOUR TWITTER FOLLOWERS

  • If you are a blog writer you can use your content as tool to initiate conversation with significant people on twitter. Just include their tweets in your content and ask them to comment. If they respond, that wills be a positive sign to have a conversation with them on twitter and repeat this process.
  • Followerwonk can help you in tracking those who have unfollowed you on twitter.one can check that how many people have unfollowed on any particular day or just on any day and what is the reason behind it.
  • Just to increase the number of followers or friends on twitter does not follow each and every one. Follow those whose content you truly find innovating and matching to your taste. You should always try to maintain a decent follower to friend ratio on twitter.

Must Read- 12 Most Popular Social Media Management Tools

  • Remove or unfollow those who do not even speak your language or have not tweeted in years or may be these people are following 1000,2000 people on twitter and they really do not bother about your tweets.
  • Twitter as a social media platform provides you with immense opportunity to get mingle with people belonging to your industry or with those who are on same page with you. Follow those who have almost equal number of follower’s v/s friends or with high engagement rates, there will more chances that they will follow back.it makes following more purposeful.
  • Followerwonk can help you in keeping track of your success on twitter. it provide the count of people who are following you or not. You can actually compare with your competitors and can do analysis be performing series of weekly experiments be keeping eye on this count.
  • Analyze feature of Followerwonk can help in informing timings and types of tweets people are engage in. This can help in generating and planning proper campaigns for those who are not following you.
  • Relations whether in real life or on social media takes time in building. Instantly following someone and next day unfollowing does not going to be productive in long run. Before unfollowing understand the proper reasons and do proper analysis through social media tools.
  • Tweet meaningful, innovative, fresh ideas every day and focus on the quality of the content which is mostly welcome by followers rather than on number of tweets per day.
  • Fast response to any follower is also one way to keep your name in circulation on twitter. More your name will appear in front of others, more identity building for your brand can be achieved.
  • Communication is the key. Keep significant customers or people on twitter engage and try to end conversation by asking question. Always try to do a positive retweet and do not let conversation die.
  • Try to make twitter profile impressive and tweets fascinating, so that when any person click on your name to know more about you through your tweets, they can find some interesting facts or information which compel them to follow you. Make use of good profile picture too.
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7 Reasons People Don’t Trust Your Website

These days it’s hard to decide which web design advice to believe. Everyone has the magic pill that will increase conversions and retain visitors longer etc… Well, here is an amazing info graphic that explains the importance of having your website up-to-date in order to build trust with your online customers.

7 Reasons People Don't Trust Your Website

http://pin.it/UoxQx7i

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GOOGLE CRAWL ERRORS

TYPES OF GOOGLE CRAWL ERRORS AND THEIR FIXATION

Site Errors:

DNS (Domain Name System) errors implications are huge to tackle. If Googlebot cannot able to connect to the domain of your website may be because of DNS Timeout or DNS lookup issue, its high time to take error fixing action. Fetch as Google Tool which is present in Search Console is a quick way to check DNS connection and you can also check with your DNS provider.

Server Errors happen when servers cannot handle too much traffic and they require urgent action to be taken. Googlebot can only wait for limited amount of time to load your website pages, after that it gives up. Fetch As Google tool can be used to see whether Googlebot can crawl and return homepage content with ease. Servers errors are of different types so do look out the type of error you must be facing.

Robot.txt file erroroccurs when Googlebot cannot retrieve this file located in domain name. Check for all the line of “Disallow: /”, use server header checker tool to check for 200 or 404 errors. Proper configuration is the best way to deal with it.

URL Errors:

Soft 404 errors display page with 200 found and not 404 not found. The content of the page should be such that it informs user that page they are looking for does no longer exist. According to Google, HTTP header response should return page with 404 (not found) or 410 (gone).Live and critical pages should not be listed as Soft 404 pages and they require immediate action. Do not redirect lots of non-existing pages to your home page; redirection should be to the appropriate pages.

404 error means page no longer exist. This error becomes important when a particular page is been requested by large amount of traffic, or it contains some important URL’s or links and backlinks.to fix it use your content management system for publishing content, ensure page is not deleted, check http v/s https version of this error, work on external links from URL Error section of Google Search Console and ensure whether 404 error is actually 404 error page and not other variation of 404.

Access denied occurs when Googlebot is been blocked from crawling the page at a very first place. Log in and authentication means used by you and hosting providers can block Googlebot.Robot.txt file can also block Googlebot to crawl whole website or any particular folders or URL’s.to fix it remove popup or in-page login from a page which you want to be indexed and gets crawled, check for robot.txt file content, user-agent switcher plug-in can be used or Fetch As Google to see how site appears to Googlebot.

Not Followed error occurs when Google because of Flash, JavaScript, or redirect issues cannot follow a particular page or URL. Lynx text browser, fetch as Goggle tool, user-agent switcher can be used and do not include redirected URL into sitemap, use destination URL.

Having different configuration for certain URL’s in your domain or isolated configuration for individual URL’s can cause Server and DNS errors under URL Errors sections and they need to be tackled in similar way as in Site Errors section.

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