Brandon Guthrie - Powersports Marketing

How to get 27 ready-to-buy major unit leads per day through social media & interview with Dave Rose at Ellicott City Motorsports

99% of power sport dealers have this “MILLION DOLLAR QUESTION”… “How do I use digital marketing to actually get ready-to-buy major unit leads?”

My name is Brandon Guthrie, I am a blogger and digital marketer. I generate my dealership clients 27 ready-to-buy major unit leads per day, which tripled my dealership clients sales per month using digital marketing. I’m here to show you how to get the same results for your dealer.


Before I show you how it’s done, I want to share with you an interview that I was lucky enough to be given the time for! Dave Rose from Ellicott City Motorsports in Ellicott City Maryland, was kind enough to educate me about marketing in the power sports industry yesterday, today, and tomorrow! We start with some information on who they are, what’s working for them in marketing, and what’s not! First let’s dive into the interview, then we’ll go into how to generate 27 leads per day!


Brandon: “So Dave, tell me about your history in the power sports industry.”

Dave: “I got involved in sales in 1998. Started working with Ellicott Motorsports in September 2000. Moved into the sales department in 2002 and have been going strong ever since.”

Brandon: “How long has your dealership been in business?”

Dave: “Since June 1997”

Brandon: “What makes your dealership different than the competition?”

Dave: “Majority of our guys actually are involved in the industry/sport. We are active with riding and even competing. It seems dealers with employees that actually ride are a dying breed. That is what makes us different. We are passionate about this industry, and that matters.”

Brandon: “What is your #1 type of selling product?”

Dave: “Street bikes. Crusiers & sport bikes fifty-fifty.”

Brandon: “What was the motorcycle industry doing for marketing 10 years ago?”

Dave: “Back in 2007 we were doing a lot of direct mail, radio ads, and TV ads. The internet stuff did not start for a while. We did and still do some eBay, but I would more call that online sales than marketing. So yeah, mostly direct mail, radio, and TV.”

Brandon: “What is the motorcycle industry doing for marketing today?”

Dave: “Email blasts, internet ads, Facebook posts, social media in general. Almost no TV, radio, or direct mail. We did pay for some video ads to be shot to promote our events, and that worked quite well online. There are so many options out there, it’s easy to get confused. For our open houses, we worked with PowersportsMarketing, and they did a great job with the robo-calls. People that missed the call and got a voicemail, called back and we were able to talk to them about our event coming up.”

Brandon: “What are your predictions of what the motorcycle industry will be doing for marketing 10 years from now? Virtual Reality, Drones…?”

Dave: “Wish I knew… Electric motorcycles do seem to be the future though.”

Brandon: “What sources are you currently getting your leads from? Cycle Trader, website leads…?”

Dave: “Website leads. We were doing Craigslist ads, but once they started to charge dealers, we stopped. Cycle Trader is a waste of time, you have to be the cheapest to get any leads. 75% of our leads come from our website, and 25% from manufacture websites. The manufacture leads are sometimes low quality leads since it’s more people just trying to find a dealer, instead of actually inquiring on a bike.”

Brandon: “Who are you currently paying for dealership marketing?”

Dave: “ARI built and hosts our website. We have worked with PowersportsMarketing in the past for promoting our events with pretty good success. But that’s pretty much what their strength is, promoting events. Other than that, no one.”

Brandon: “What are some good experiences that you have had with marketing?”

Dave: “Events promotions went well. Fairly good success with email blasts. But the problem with that, you are only speaking to your existing customers. We want to know how we can reach NEW customers. I don’t have a great answer on how to do that. PowersportsMarketing people use your database of customers to send robo-calls and mailers out to, but don’t reach any new customers. We need to figure out how we can get some new customers in here. There are so many options to try, we are looking for the best bang for buck. But, I don’t have the answer at this time.”

Brandon: “What are some bad experiences you have had with marketing?”

Dave: “ Zero return on print marketing. Co-op advertising usually does not produce any direct sales. We’ve had little tags at the end of a commercial, but we have never seen sales from that. Not the best experience with Cycle Trader, the profit isn’t there. You get no intention unless you are the cheapest guy on the block.”

Brandon: “About how many leads do you get per day from your current marketing?”

Dave: “On average 6-9 a day from website leads, some from other sources… Some days it can be zero, some days 15+. So I would say 12 on average.

Brandon: “How do you feel about lead generation through Facebook ads?”

Dave: “Have not tried it. We have boosted posts about sales and events. We have about two-thousand followers on our Facebook page. But I can’t really track any direct results from it. We take pictures of our customers buying motorcycles and post that on Facebook. But we don’t do many ads.”

Brandon: “How many ready to buy leads are you generating per day from Facebook ads?”

Dave: “Zero.”

Brandon: “How do you feel about social media professionally?”

Dave: “Hmmm…I’m in-different about it. I don’t really like it, but it is definitely a necessity these days. I’m an old school guy and I feel like it creates more problems than good. But once again, I understand that it is crucial for growing businesses.”

Brandon: “What social media channels are you active on?”

Dave: “Facebook only. No Instagram, Twitter, or any of the others. Just Facebook.”

Brandon: “Do you have any custom designed landing pages you post in your social media for generating quality ready-to-buy leads?”

Dave: “No, we have never done that. We just link our Facebook to our website.”

Brandon: “How do you feel about SEO?”

Dave: “Don’t know anything about SEO except for that it is hugely important. Because people on the web searching are those potential NEW customers that we are looking for.”

Brandon: “Do you have a current SEO strategy?”

Dave: “Not at this time.”

Brandon: “How do you feel about email marketing?”

Dave: “I have a lot of experience with that. It’s good, but you are talking to current customers. So it’s pretty much just for customer retention. We send out email blasts twice a month.”

Brandon: “Do you separate your parts, sales, and service list and market to them differently?”

Dave: “No they are all on one list. We shotgun it out to all of our customers.”

Brandon: “So Dave, what are your overall thoughts on marketing yesterday, today, and tomorrow?”

Dave: “It’s getting harder daily. The challenge is , which avenue do you use to speak to your customers? How do we talk to the new potential customers? We have a good handle on existing but not the new. Figuring out how to use digital marketing to acquire NEW customers is the “MILLION DOLLAR QUESTION.”

Brandon: “Now is your time to brag! Why should people check you out?!”

Dave: “The truth of it is, we are real riders just like you. This is not just our job, this is our lifestyle. If you come to our dealer, you’re going to get the things that RIGHT for you because we know what we’re doing.”

Brandon: “I know you’re busy so I’ll let you get back to selling bikes!”

Dave: “Thanks Brandon. We’ll talk to you later.”

Wow! First off a HUGE thank you to Dave Rose over at Ellicott City Motorsports for giving me his valuable time to share his thoughts about marketing in this day-n-age! Definitely check them out if you are in the area! These guys are REAL riders and they just wanna nerd out with you and talk motorcycle talk! Is it just me getting the urge to go in and meet these guys??? I may have to make a trip after the MotoAmerica race in Atlanta!


Now I know the big hook is how do you triple your sales using digital marketing. But hang with me for a second. What did we learn from this interview?

  1. MOST dealers out there are missing the whole point when it comes to social media. (Dave you are not alone. My pops is a GM out here in California, and he was a replica of you before I forced him to think digital, and EVERYONE else is the same way!) So don’t feel bad if you (reader), are not really excited about lead generation through social media. I mean why would you be? You get 3 likes on each post. But me personally? I wake up EVERY DAY soooo very excited to look at how many leads I got for my clients while I was sleeping. And it keeps rolling in every few minutes of the day! ( I get email notifications to my phone, and honestly those little suckers are like a drug! I am addicted! ) I’m writing this blog post September 27th, and directly before starting to write this, I started a viral social media lead generation campaign. And let’s just say, I beat my record…. By FOUR TIMES (Yes this is happening as I am writing this). Before today the most leads I’ve ever had in one day is 27 leads. Pretty sweet right? I thought so before because my goal was 10 leads per day (I was getting 1-5 per day at the time). I said to myself, If I can get 10 leads per day for this client, I will change their lives, and mine along with it. I hit 27 leads that day. And today? 105 new leads. That’s one-hundred and five leads today and it’s only 4:03pm. How do we sift through the noise, that’s another conversation but let’s use one word to hold you over… Automation.

  3. The important thing to learn from this is, the current vendors for digital marketing are not really providing a solution that’s generating highly qualified leads using social media marketing. With all due respect, which much is to be given, the owners of DX1, and PowersportsMarketing are not on Snapchat using the filters every day. Let’s be honest here, they’re most likely on Facebook only, if that. Reach Local does a great job with being in front of people with Google ads, and boosting your Facebook posts. But where is the insane viral strategy? So, I think it’s safe to say there is no HOLY-GRAIL for digital marketing when it comes to the current vendors.

  5. Conventional marketing has lost it’s sting. Once upon a time… TV, radio, and print ads were the secret sauce to get foot traffic that became new buyers. And today? Not so much. Email blasts are great for customer retention, but it doesn’t answer the “MILLION DOLLAR QUESTION” of how to acquire new customers with marketing?

What you’ve been waiting for…

So the “MILLION DOLLAR QUESTION” is, “How do I generate 27 (or as of today 105 leads) per day? How do I get one hundred people ready to buy within 14 days to take action on a lead form?” Which exact formula of words, images, links, emails, surveys, and software is the secret sauce?!

I’m going to give you the answer RIGHT NOW. So, wake up! Now is the time to pay attention. It’s time to get addicted to these little email lead notifications like me. You will thank me later.

Watch the free video on how to generate 27 highly qualified ready-to-buy leads per day right here:

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How To Find The Right Web Designer

How To Find The Right Web Designer


Web designers are almost indispensable in today’s world since websites have become a serious platform for marketing and advertising goods or services. A website designer is basically the creator of a website. He or she is charged with the task of developing the layout and the overall look of the website. The designer is therefore someone with broad knowledge about many concepts since he needs to work with the entrepreneur to pick appropriate colors and appealing logos which match with the activities or the theme of the business. It is also his responsibility to discuss layouts of the website pages and create suitable mockups.    


However, choosing a web designer for one’s business remains very tricky even though there exist hundreds of thousands of websites advertising web design services. Nobody wants to recruit an incompetent designer who is unable to add value to a business or service. If you are looking to hire a web designer, you need to settle for one who will meet your needs without you losing your mind in the process. You don’t just need someone who is good at taking pretty pictures. You rather need a person who is able to organize your site’s content and set up layouts which meet the goals or requirements of your website. That said, it will be best for you to look up the differences between a designer, a developer, and an implementer because knowing them makes you determine the type of professional you are really in need of. Often, some entrepreneurs think that they should hire a website designer whereas what they are actually in need of is a website developer. Now let’s examine some qualities entrepreneurs should consider when hiring a web designer for their companies;

The Designer’s style

The designer’s style is a very important factor to take into consideration when hiring a web designer for your company. You need to find out if the designer’s style matches what you anticipate your site to look like. That said, you will need to go through the designer’s portfolio and note the items that catch your eyes. You should be able to know whether or not you are satisfied with the designer’s choice of colors, layouts or even logos. You don’t want to hire someone whose design appears off. Also, you can’t possibly have a modern website by hiring a web designer whose portfolio looks a bad episode of back to the future.



Site maintenance and Upkeep

Before you hire a web designer for your business, you need to be able to answer these two questions;

  • What is the kind of maintenance and upkeep my website need?
  • Can I do the maintenance myself or do I need to hire someone?

If you are hoping to make millions of dollars through your website, then its maintenance should be a continuous process. You do not want your website to appear archaic, inaccessible or unpleasant to users and visitors. You rather want your website to always be up to date especially if they require plugins or software to function. To put it simply, websites require constant attention and you obviously need someone for its maintenance and upkeep. Thus prior to hiring your web designer, find out whether or not he will be available to provide maintenance services for the website. You can equally opt to hire someone else for the website maintenance or in the worst case learn the tricks and do it yourself.


Availability of the designer for website revision

Websites are not static as they need revision from time to time. Before hiring your web designer, it is advisable to find out if he will be available to do changes especially in layout in the long run. While at it, keep in mind that the designer has no obligation to provide you free services which were not included in the initial contract you signed before hiring him. In as much as it is better to stick with one designer for the security of your website, it is equally important for you two to agree on whether or not he will be available to do revision for the website and at what cost. It is also worth noting that the values of services changes over time. Hence you don’t expect to pay your designer the same fee two or three years later.


Availability of the designer to develop the website

You should know if your potential web designer will be available to develop your website. This is where knowing the difference between a web designer and a web developer becomes very important. Although many web designers are also competent at web development, some may prefer to limit their job to just designing. They may rather chose to create mockups that will be coded into an actual site elsewhere. Some designers on the other hand may decide to partner with a developer to work in the entire project. Whatever the case may be, you need to choose the option which is suitable and affordable to you.

Type of design files

Your potential designer should open up to you about the types of files he is going to be using for your website. That said, the PSD and Al format mockups are highly recommendable. Also, your web designer should not have any problems giving you editable versions of your logo in either the PSD, AI, EPS, or PDF. Above all, the designer must have a license or permission if he intends to use any premium graphics or fonts in the design. You don’t want to be sued for having unauthorized graphics or photos on your website.

Not the right questions? You may not need a designer!

If you’re reading this thinking, These questions don’t even apply to my project!, it’s possible you need both a designer and developer or an implementer. As I mentioned, those labels can overlap, so there’s no perfect way to tell you what you need. Knowing the scope of your project and what you’ll want in terms of looks and functionality are key in finding the professional who is best qualified to help you.

If you do web work, how do you define yourself? Any tips you can share with those who are looking to hire a web professional?

Dream Design Labs a team of web designers, developers, and digital marketers.

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7 Reasons People Don’t Trust Your Website

These days it’s hard to decide which web design advice to believe. Everyone has the magic pill that will increase conversions and retain visitors longer etc… Well, here is an amazing info graphic that explains the importance of having your website up-to-date in order to build trust with your online customers.

7 Reasons People Don't Trust Your Website

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Web Design

Opportunity will come and go, and so will you.

It’s key for a successful business to be aware of its industry, and be adaptable when need be. Any successful business does not get comfortable where it is now. Stability is an illusion in an unstable world. Be aware. Be adaptable.

#entrepreneur #businessowner #business #webdesign #motivation #winning #mybusiness #opportunity #dreambig #under30ceo #rich20something #adapt #awareness #dreamdesignlabs #ig #insta #like #seo #businessdevelopment #digitalmarketing #CEO #ceolife #bizlife #businesspassion #marketing #movingfoward #momentum #prediction #businesslife #owneroperator

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Orange County SEO Expert – #DDLtips 2


Orange County SEO Expert

– Today I am going to show you how to do research on your keywords!

1. Go to and sign up for free
2. Once signed in, click the main menu button “Tools”. Click “Keyword Planner”
3. Click “Search for new keywords using a phrase, website or category”.
4. Enter any keyword phrase in the first box, leave the rest as is, then click the blue button “Get Ideas”.
5. The next page will show amazing information!

This keyword planner tool is an amazing tool Google offers for free! You can see average searches per month, competition and more information. Check out data on some of your own keywords. If any of you get stuck along the way, don’t hesitate to contact me.

If you have any questions:
Live Chat:
Call or Text: 657-215-5020

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Orange County SEO Expert – 1st page of Google tips

Orange County SEO Expert

Orange County SEO Expert – Chances are you landed on this page because you are searching for information on how to become an EXPERT in SEO for your business! Becoming a wiz on this stuff is easier than you think, stay tuned!




We are creating a hashtag #DDLtips. Here we are going to be teaching you tips other web agencies don’t want you to hear! 😉 So, stay tuned folks!

“How can my website rank on the 1st page of Google with all the competition in my industry?!” I get asked this question all the time, and the answer is simple! There are thousands of keywords searched in your industry every single hour. You need to find the ones that are “uncharted territories”.  Yes, Walmart might have you beat on the main stream keywords, but if you focus on the right niche keywords, you will land on the 1st page of Google, and take advantage of thousands of new visitors! Amazing, right!?

Do you want to learn more for free?! Sign up for my newsletter on my website:

Let’s mingle:

Live chat with me –
Call or Text me – (657) 215-5020
Email me –

I’m really excited to share tips that will encourage, and inspire you to start pushing your SEO efforts forward! I’ll be posting these on Faebook, Instagram, Twitter, Google+, Youtube, My blog and LinkedIn!

#Entrepreneur #Entrepreneurship #Business #Mindset #Startups #WontStop #Lifestyle #Wealth #Success #Freedom #Hustle #Watch #Passion #Dreams #BusinessOwner #SmallBiz #EntrepreneurLife #Leadership #Mentoring #OnlineBusiness #BizOpp #ResidualIncome #Coaching #Inspire #Ambition #Wisdom #ThinkBig #Founder #HardWorkPaysOff #StartupLife #Startup #HardWork #Working #Happiness #InspireDaily #Businessman #WorkHardPlayHard #GoodLife #BeYourOwnBoss #SmallBusiness #Believe #Strength #WorkIsInMyBlood #Future #Inspire #SEO #SEOhelp #websites #webdevelopment #web #webcompany #orangecountyseoexpert #seoexpert #digitalmarketing #onlinemarketing #marketing #seoexpert #huntingtonbeach Orange County SEO Expert




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The Secret To Getting Ahead Is Getting Started.

The Secret To Getting Ahead Is Getting Started.

This can’t be any clearer. Take action. Putting off your entrepreneurial dream one more day will turn into 1 year, 10 years, and before you know it, it turns into regret.

Don’t regret!

Contact me to chat about your business! If you don’t succeed, I don’t succeed.

So let’s do this.

Start a conversation: ( For Live Chat )
657-215-5020 ( For A Call Or Text ) ( For Email )

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If everyone does SEO, how can I possibly rank on the first page of Google?

I recently was asked; “If everyone does SEO, how can I possibly rank on the first page of Google?”

I’m really glad that I got asked that question because it opens my eyes to how many people are missing out on this awesome way to get traffic! SEO is a really cool marketing tool for your business, that when done correctly can drive customers that are looking to buy your product or service right to your website!

To answer his question, one huge tip is using keywords that are long and specific! For example. Instead of using “How to lose weight” You use “How to lose weight in my belly in 30 days” This keyword is now laser targeted! You know this person wants to lose weight, you know its in their belly, and you know they want it quick! If you sell a weight loss program or service you now have gained traffic that already want a solution, and you have it!

If you found this helpful give me a like! If you would like to learn more cool tips FOR FREE, just contact me, and make sure to follow @dreamdesignlabs

Live Chat, Call, Text, or Email me! for live chat!

657-215-5020 for call or text! for email!


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Why I Failed as a Student and Succeeded as an Entrepreneur

According to my high school report card, I shouldn’t be where I am today. My college GPA will concur. Ask around among my teachers and former classmates and they’ll probably recall me as a below average student, at best, and “that kid with learning disabilities,” at worst.

Growing up with dyslexia is no walk in the park, and it’s an open secret that schools are built to cater to one specific type of student.

For the rest of the world – the creative thinkers, the talented artists, the energetic athletes – sitting at a desk for hours on end, memorizing lists and analyzing information in a test taking format doesn’t necessarily compute with our skill set.

Personally, I found the theoretical nature of school studies antithetical to my own way of thinking. Who cares if Adam has ten green apples and Sarah has four less? The main question is, could Adam get Sarah to buy those apples off of him for more than he paid? Now that’s my kind of thinking.

I never could pick up on the etymology of obscure SAT words, and doing spelling homework with dyslexia is like trying to sew on a button with your toe – it just ain’t equipped for a job like that. But here’s the catch, the covert information that no one tells you as you suffer through years of feeling second class: succeeding in business requires completely different areas of proficiency than succeeding in school.

Most of the information that you learn in school is entirely irrelevant when you go out into the real world.

I don’t even use half the stuff I learned in my business marketing class and I spend all day marketing my businesses.

To succeed as an entrepreneur, you need to know how to market yourself and your product. You have to be able to sell. It’s important to be able to manage, so you can keep your burgeoning business afloat. You need people skills because there’s a lot of interpersonal interaction. Honesty, integrity and creativity are all major pluses. When was the last time your school tested you on how to give a firm handshake and a genuine smile? Believe it or not, lots of valedictorians can’t pull off these two crucial components of a business deal.

After I graduated college, I took my own $3,000 in savings and opened up my first business. I was 23 years old with no formal work experience and no prior knowledge of running a business, but I knew I had the drive and I definitely had the determination to make it work. I’m proud to say that seven years later, I’m still completely self-supporting.

My original business is going strong and I never took outside funding to help it along. I’m now also the founder of a technology company in the process of developing our own mobile apps. We have over five serious investors who have contributed more than $230,000 towards our development costs because they want a piece of what I have to offer. I may not be a millionaire, but I consider myself a success story in the business world.

To those out there who think success in school is a measure of future accomplishment, I am here to say, it is NOT.

Don’t look at your grades, your test scores, or your teachers’ opinions.

Don’t focus on your learning disabilities or your inability to remember immaterial dates and numbers. Not everyone is cut out for success in school and that’s okay: it’s not a true measure of what you can achieve.

If you’ve got drive, creativity, motivation, passion and the ability to push up your sleeves and get to work, then come join the Entrepreneur’s Club. We’ll be happy to have you and we don’t need your SAT scores to let you in; we know you can succeed no matter what number the College Board gave you.

I certainly did.

After graduating college, Donny Zanger began his first business, All Week Walls, a temporary pressurized wall company in the New York metro area. His company has been featured in numerous publications, including the New York Times. Most recently, he founded We Tile NYC, a premium tile company, and launched Backboard, a cloud-based storage and media sharing platform that is currently in development.

Image Credit:



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On Friday, I Quit Google. Here’s Why


This isn’t the first time I quit my job, but it will be the last. Honestly, saying goodbye to Google was supposed to happen a year ago.  And six months before that. If you ask my friends, they’ll tell you that I’m kidding myself and Google is too good to let go. They’re right, but I promise you that this is it. On October 3rd I quit.

Is Google all it’s cracked up to be? No. It’s better.

The grass is greenest at the Googleplex, and I don’t have to bore you with the perks because they’ve been documented ad nauseum. I’m willing to bet my stock that no company treats their employees better, but it comes at a cost. My frat brother said something once that stuck with me, “The grass may be greener but you better believe the water bill is a lot higher!”

He was right.

Don’t get me wrong, I’m dealing with first world problems but they’re problems nonetheless. The challenge with Google, and any great company, is complacency. You sacrifice tomorrow’s potential for today’s pleasure.

Yes, I’m too comfortable (free food and personal masseuses, anyone?)

And life is too convenient (chauffeured shuttles with wifi to work? Yes please!)

But we’re too young to settle.

Be honest: do you love what you do? Probably not because most of us don’t enjoy our 9 to 5. I started on Wall Street and when I tell you I hated life, I HATED LIFE. Anyone that says they enjoy the long hours and indentured servitude that investment banking brings is lying to you.

Then again, we lie to ourselves everyday. The idea that you and I were meant to sit and stare at a computer screen all day is just wrong. But the road to what’s right is remote.

Here’s what it takes to quit your high paying job in pursuit of your dreams in a city as expensive as New York: ditching dinner with friends, lots of cheap beer, saving more than you spend, building a business on the side, 5hrs of sleep a night, no vacations, missing family functions, skipping weekend weddings, moving from Manhattan and dating? No time and couldn’t afford it anyways.

Who wants to do all that?

Who wants to give so much not knowing what they’ll get??

Who wants to sacrifice everything for the slim chance they could have anything???

Not me, but what I want doesn’t matter. To get this far I learned that there’s a difference between want and need. The secret? Self-control.

Building my blog has been my dream, and it’s taken more than a days work. It’s taken a few years to be in a position to leave my day job and I’ve been willing to wait.

“If you can wait and not be tired by waiting” ~Rudyard Kipling

Today’s timing isn’t perfect, and it never will be. You will always need more money and a perfect plan is hard to come by. What I know now is that today will never be the right time to lose the weight, start that business or find a new job. Neither will tomorrow.

Delays cast doubt, and you wind up disputing if it even makes sense to begin.


Make moves.

The reason why is simple: you are the CEO of your life. The decisions you make today will set the course of things to come. Do something today that will pay dividends down the road. I read once that you should do one thing every day that scares you. I can’t remember the last time I pushed past my limits.

What I know now is that you’ll never reach your potential until you assume some level of risk.

It doesn’t have to be your job, but leave something behind starting today. Stop settling for what’s good enough and make room for what’s great.

In time, what will you give up?

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