There was a time when companies got the higher ranking on search engines by just handling the system. We are completely aware that how inbound spam linking helped them getting the desirable results and how it remained possible after utilizing keyword-rich anchor text.
It was an easiest way to get the look of web portal turned into reliable, important and highly admissible one. It was really a tricky but always proved advantageous for companies. But, that was a past and the reality in present scenario is thoroughly different. Now, when every group cares about the quality, no one is supposed to follow such yesteryear’ practice.
I must say that now companies meet a tough challenge when it comes to get their names in search results. It all becomes possible due to the users, who seek only credible and quality results. Thus, irrelevant and poorly written content does not find its place in search results. Everyone must concentrate towards having important inbound links rather than going by link building strategy as it cannot prove beneficial anymore. Now, what matters is having quality content as it comfortably allows you getting various inbound links.