The success on the digital media platform is not one-sided, but here you have to track your competitors as well.

BuzzSumo – The free tools allow you to search for content by keyword or entering a competitor’s URL. You can filter the search by published date, content type, and shares across social sites. It also has a trending section for different industries

Alexa -allows tracking global web traffic of your own and competitor websites. “Information is power,” and with tools like Alexa you can get all the relevant data about the competitors and market that would help you in defining your marketing strategy for the success.

Quantcast– The tool provides significant information about the potential clients. It contains detailed reports on: demographics, lifestyle and interest affinities, website, audience insights, and conversion level.

Must Read- How to make Outstanding Content for Your Website

Whatsmyserp – This tool will give you an idea about your average rankings. The tool is also used to learn about the current ranking and status of content as well.

Prisync-  The tool is used to track competitor’s prices and available stock. A wonderful tool for the virtual store owners, the tool generates report automatically. One can create a free account on Prisync.—Sign up for a free account at, and you’ll be able to compare up to five sites at a time and create saved portfolios of up to five sites each. The tool proves highly useful when you have multiple sites in different markets and wish to track the competitive landscape of each market quickly. Search Engine Saturation report lets you compare up to five sites and see how many pages each site has listed in the major search engines. See how well your site stacks up to your competitors’.s

SpyFu- will give one an estimate of that competitor’s paid search ad spend, how many clicks it is receiving, the average cost per click, average ad position, and the top organic and paid keywords that drive traffic to its site.

Similar Web– is a freemium tool launched in 2013 and offering free stats on all sites including referrers.

Majestic and Moz Open Site Explorer- has to be the “must use” tools. I think for non-SEOs, the Backlinks History is great for basic benchmarking of competitor success in gaining backlinks although link quality isn’t shown.

InfiniGraph- tracks trends in social media circles. It combines consumer-to-brand interactions in real time and uses targeting to find out what brands and content are popular right now.

Moat- is a multifunctional tool for advertising industry. With it, find out what ads are running for different websites and top brands.

Simply measured-is one of the best aggregators of raw data for social metrics. It helps you to find out how your competitors are doing on trends, branding, traffic, conversions, and more.


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